Selenella and Bologna grow together the fans of tomorrow
The commitment of Bologna Fc 1909 and Selenella – Consorzio Patata Italiana di Qualità (Consortium of Quality Italian Potatoes) continues in passing on the values of sport and friendship to young Rossoblù fans. Thanks to a series of initiatives, the team and the potato consortium have the ambition to accompany young fans on a path of education and respect for the rules and the opponent, inside and outside the stadium.
From this year Selenella will be the official sponsor of the Kid’s Stand, the stand at the Renato Dall’Ara stadium dedicated to families with children adjacent to the Curva Bulgarelli. Those who enter the Kid’s Stand enjoy a special entrance and an area with recreational activities and entertainment for children organised by the Consortium and the other partners of the BFC Kids World.
Over the course of the season, the partnership between Bologna and Selenella will give rise to other initiatives dedicated to younger supporters with the aim of drawing attention to the importance of nutritional aspects in the diet of sportsmen and children.
“It is important for children and young people to learn to experience the stadium and football matches in a joyful way, but also in a polite and respectful manner towards people and places. We believe that Selenella’s Kid’s Stand is an excellent environment in which kids can grow up respecting their opponents,” shares Massimo Cristiani, president of Selenella – Consorzio Patata Italiana di Qualità.
“We are happy that Selenella has decided to support us on this path too: the training and growth of children are of fundamental importance for our club,” says Christoph Winterling, Director of Marketing and Sales at Bologna. “Healthy nutrition, sport, fair play and respect for the opponent are the values that Bologna wants to pass on to the very young, whether they are athletes or fans. The Selenella Kid’s Stand area is a sector of the Stadio Dall’Ara dedicated to children and families in which entertainment activities designed for the young Rossoblù fans are organised during each match’.
For more information on the Selenella Kid’s Stand click here .