Monday 26 February 2024 - h 13:51


Selenella Back Shirt Partner until 2025

Selenella continues its partnership with Bologna as the Rossoblù’s Back Shirt Partner also for the 2023/24 and 2024/25 season, appearing on the back of the First Team, Youth Sector and Women’s Sector’s match shirts.
This agreement marks the fourth consecutive year of collaboration between the two organisations, and underlines the enthusiasm and mutual trust between the Club and Selenella, who continue to be an important partner for Bologna FC 1909.

Selenella also confirms itself as stand naming partner dedicated to young fans at the stadio Renato Dall’Ara, the “Selenella Kid’s Stand”. This initiative not only demonstrates Selenella’s continuous commitment to supporting the club, but also confirms the desire of both parties to create a unique and engaging experience for the youngest Rossoblù fans. In fact, the “Selenella Kid’s Stand” represents a special place inside the Dall’Ara, promoting a welcoming and family environment during home matches.

Selenella is a Consortium made up of producers, cooperatives and operators from the province of Bologna, united in the aim of enhancing local potato production. The Consortium, which represents the excellence of the supply chain from origin to trade, currently has ten members, with a total of 320 producers distributed mainly in Emilia-Romagna. Selenella is a leader in the packaged potato sector, holding 20.1% market share in terms of value. Selenella products, such as potatoes, carrots and onions, represent sources of selenium, vitamins and mineral salts, suitable for a healthy and balanced diet; these foods are ideal for athletes. The constant search for quality, attention to well-being and healthy eating are values shared between Selenella and Bologna.

Massimo Cristiani, President of Selenella spoke about the company’s enthusiasm in continuing the partnership with Bologna for the next two seasons: “The desire is to have an increasingly close link with the Emilian city, it is essential to keep in mind they are our roots. We are very proud to also continue the stand naming partner dedicated to young fans at the stadium, the “Selenella Kid’s Stand”. This is because Selenella, together with the club, wants to promote a family environment, encouraging positive education in sport and nutrition”.

Christoph Winterling, Bologna’s marketing and commercial director, expressed his joy regarding Selenella continuing to be one of the Rossoblù’s main partners. “The two-year renewal of the partnership with Selenella is a source of great joy for Bologna. Even more exciting is that Selenella will continue to support the Selenella Kid’s Stand, underlining its ongoing commitment to supporting our club and community. This long collaboration is not only a demonstration of mutual trust between the two organisations, but also reflects the shared values of excellence, commitment and connection with the territory.”


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