Bologna and Liu Jo enter partnership

Bologna Fc 1909 have linked up with a new prestigious commercial partner in the Italian brand Liu Jo which is a key player on the international fashion scene and they are sponsoring a Serie A side for the first time. In the 2016-17 season, the hostesses at the Dall’Ara will wear Liu Jo clothing for home league games.

Liu Jo was founded by the brothers Marco and Vannis Marchi in 1995 in Carpi which is a key area in the Italian fashion industry. The brand based itself around Italian and local knowhow while staying faithful to the traditions of Italian style which has become a byword for elegance and dependability. Liu Jo is present today in 50 countries across three continents (Europe, Asia and Africa).

“As entrepreneurs and as sport lovers, I can say that we are really very happy to launch this collaboration with Bologna Fc 1909 who represent the sporting excellence of our region and above all positive values such as loyalty, teamwork and daily effort,” said Marco Marchi who is the vice-president and Head of Style for Liu Jo s.p.A. “We marked this partnership by creating feminine outfits to give a touch of glamour and modernity to the staff who will work in contact with the public and like that we can contribute in our own way to sporting events from next season.”

“The decision of Liu Jo to enter into the world of football and choose Bologna fills us with pride,” said marketing and commercial director Christoph Winterling. “Our new hospitality zones will be a flagship at the Renato Dall’Ara Stadium and collaboration with Liu Jo reinforces the excellence and quality of this local area.”