Liu Jo to remain a partner of Bologna for 2017-18 season

Bologna Fc 1909 and premium international fashion brand Liu Jo can announce that the existing partnership agreement has been renewed for the 2017-18 season. Liu Jo will continue to dress the hostesses in the hospitality area at the Stadio Dall’Ara. These outfits have been selected in particular for how they represent the brands its attention to detail and quality.

Liu Jo was founded by the brothers Marco and Vannis Marchi in 1995 in Carpi which is a key area in the Italian fashion industry. The brand based itself around Italian and local knowhow while staying faithful to the traditions of Italian style which has become a byword for elegance and dependability. Liu Jo is present today in 50 countries across three continents (Europe, Asia and Africa).

President and Head of Style at Liu Jo s.p.A Marco Marchi discussed the extension of the agreement. “I’m very happy that our collaboration with Bologna Fc is continuing for another season and that it represents the local area and strengthens the link between fashion and sport. Again this year, the hostesses at the Stadio Dall’Ara will have an extra touch of glamour thanks to the Liu Jo outfits. Like this, we’re contributing more fashion to sporting events and above all, uniting the name of Liu Jo to a team in Bologna Fc which is always an example of positivity and good sportsmanship.”

“Collaboration with one of the excellent entities of Italian fashion makes us very proud and Liu Jo products will benefit our hospitality area which is one of the jewels in the crowd of the Stadio Dall’Ara,” said Bologna’s Marketing and Commercial Director Christoph Winterling.