La Molisana becomes a Bologna Partner and will support our Social Responsibility initiatives
Bologna FC 1909 can announce that La Molisana has joined our network of Partners. The historic Molise business was founded in 1912 and is one of the most famous brands of high-quality pasta in Italy and abroad. With a production chain Made entirely in Italy using selected grain, La Molisana unites tradition, innovation and sustainability to offer consumers an excellent product.
In line with the shared values of both businesses, La Molisana will not only support the Club from a commercial perspective but will also take an active role in Bologna’s social responsibility initiatives. Namely, La Molisana will provide products for food drives organised by the Rossoblù CSR sector, making a concrete contribution to aiding those most in need in our region.
Christoph Winterling, Marketing and Sales Director of Bologna, spoke enthusiastically on the new partnership: “We are delighted to welcome La Molisana to our family of Partners. Their attention to quality and long tradition perfectly align with our values as a Club. Moreover, their participation in social responsibility initiatives, such as food drives, provides a strong example of why it is important to also be a team off the pitch, to support those in difficulty. Together, we are sure we can make a difference”.
Giuseppe Ferro, CEO of La Molisana, affirmed: “We are very pleased to have entered into this partnership with Bologna. Our brand will be present in the hospitality suites of the Dall’Ara and promoted on the advertising boards during games. We would like to thank Club President, Joey Saputo, for his availability and mutual trust in us. This is the chance for us to be alongside a squad who are doing very well and will play in the UEFA Champions League this season. It’s a historic achievement that we will follow very closely. For La Molisana, supporting Bologna FC 1909 is another way to consolidate the brand’s presence in the region”.
This collaboration once again demonstrates Bologna FC 1909’s commitment to involving prestigious partners, not just for commercial reasons, but to make a significant contribution to the improvement of local communities through concrete actions linked to social responsibility.