Bologna and My Favorito join forces for the Rossoblù Social Responsibility initiatives
Bologna, Alessandro Berselli, former Rossoblù premium partner, and MyFavorito, the fan-led sponsorship platform, will come together to support all the club’s commitments concerning the social responsibility department (CSR) of the Rossoblù.
The community will be launched on MyFavorito and all income will go to the “Bologna For Community” Social Responsibility project, allowing Rossoblù fans and sponsors to support the club’s initiatives in the community, in original ways and there will also be the opportunity to win lots of great prizes and benefits.
Unlike most traditional fundraising platforms, MyFavorito doesn’t ask for money. Fans can “earn” (not donate) funds for Bologna’s CSR department, by simply watching promotional videos, taking part in numerous surveys and competitions and making daily purchases.
To begin with, fans can download the MyFavorito app (free on iOS and Android) via the following link: https://www.myfavorito.com/it/app/webclient/favorites#/community/1617096882526.
After registration, fans will be able to redeem the “BolognaForCommunity” activation code to claim their first 10 points.
There are lots of options in which you can support the project: you can watch Alessandro Berselli’s videos, buy €10 of wine on Alessandro Berselli’s online store (www.squis.it), or a Berselli “I AM BO” bottle in your favourite supermarket and upload a photo of the receipt on the MyFavorito app.
Christoph Winterling, Commercial and Marketing Director of Bologna Fc 1909, stated: “We are delighted to launch this social platform in the name of the Bologna Social Responsibility department in collaboration with MyFavorito; this is a project that reflects the values of our club. It is fantastic to be able to highlight the work of our CSR department who have worked with our marketing team, trying to find innovative ways to engage our fanbase. Being a Bolognese company with strong links to the club, the city and the community, Alessandro Berselli was the perfect partner to embark on this venture with. The project demonstrates not only the club’s avant-garde vision towards important issues including Social Responsibility, but also the attention to detail when it comes to our community”.
Dirk Schlenzig, Co-Founder and CEO of MyFavorito, said: “It is a real pleasure and honor for us to work with sports club as prestigious as Bologna, its partners and its unbelievable fans. MyFavorito’s goal is to create connections between the club’s sponsors and fans, in drastically new ways. Fans now have the power to do good and support great social projects simply by watching a video, buying a bottle of fine wine or entering a poll. There are also lots of great prizes and rewards up for grabs, in return for their contribution. Bologna’s new social platform is one of a kind and we can’t wait to showcase our partnership with Bologna and then in time present this as a place marker to other major sports clubs around the world, showcasing Bologna as a true digital and innovative heavyweight”.
