Tuesday 07 September 2021 - h 13:22


Alessandro Berselli becomes a Premium Partner of Bologna

Bologna Fc 1909 and Alessandro Berselli, a Bolognese company and leader in Italian wine production, can confirm that they have reached a partnership agreement for the 2020/21 season. From today, Alessandro Berselli has the title of Premium Partner of Bologna and will therefore be at the side of the Rossoblù in its capacity as the official and exclusive supplier of wines for the hospitality areas at the Dall’Ara stadium. It will also produce the limited-edition I AM BO – a bottle from the fresh AMBO collection – which will be entirely dedicated to Bologna supporters and football fans in general.

The company, which was created by a Bologna-born man who has always been a Rossoblù supporter, produces and promotes high-quality Italian wine, displaying the passion and dedication that has allowed the brand, which has been on the market for 30 years, to sell bottles all over the world.

Alessandro Berselli’s various products are in keeping with the latest trends in the wine-making industry: the emphasis on the local regions when it comes to the Tenuta Arbéta, Masseria Supreno and Ambasciata del Buon Vino wines; the environmental sustainability of the Torrae del Sale organic range and the new Vitalma line with no added sulphites; the refined nature of the most famous Italian grape varieties found in the elegance of the Signature Collection bottles; modernity combined with tradition in the AMBO line.

“Having been born in the area, Bologna has always been my dream city, an ideal destination. I love it when the wind blows through the porticoes and am fascinated by the city’s red heart and blue blood,” said Alessandro Berselli. “Bologna are my football team, and it’s always been this way. The team’s motto, WE ARE ONE, undoubtedly also applies to our company, which has grown and continues to grow thanks to the contribution of everyone, its cohesive nature and the common desire to simply work well.”

“We’re delighted to have reached this agreement with Alessandro Berselli, a company that represents excellence in the wine world, said Christoph Winterling, director of marketing and sales at Bologna. “This excellence is perfectly in line with the vision we have when it comes to the service being offered in our hospitality areas. The fact that Alessandro Berselli is a fan of Bologna and the Rossoblù colours only makes this collaboration a stronger one.”