Bologna and Macron, 20 years together
Bologna and Macron are celebrating 20 years together, which is certainly among the oldest technical sponsorships in Italian and world football. The relationship began back in 2001 and was Macron’s first foray into professional football. The Hero company have since become a leading brand in the teamwear sector.
In order to celebrate this anniversary, Macron release video titled “20 Years Together”, an emotional homage to the people who, from the pitch at the Dall’Ara to the Macron headquarters, make this shirt special. It’s a documentary of history, description and technical aspects: archival and current footage from Macron and Bologna FC 1909 is shown in amongst the thoughts of those that designed and created the shirts, as well as those that have worn them or prepared them for the players each day. The narrator is an exceptional fan of Bologna, a man whose blood really does run Red and Blue, Luca Carboni.
An emotional journey that Macron’s top management were able to share in preview in the Hall of Dreams of the new headquarters, in Valsamoggia, with the management of Bologna FC 1909 – including Claudio Fenucci, Riccardo Bigon and Cristoph Winterling – and the entire first team led by Sinisa Mihajlovic.
Guests at the event included Federico Monti, author of the book ‘La maglia del Bologna’ (The Bologna shirt) and Matteo Campagna, Bologna FC’s historic warehouse keeper, both of whom were involved in the making of the video.
“20 Years Together” celebrates a bond that goes beyond the professional aspect and that in these years has always expressed the strong relationship between Macron, the Bologna club and the territory they both represent. Twenty years of ideas, design, colours and technologies that tell a piece of the history of Macron, the Hero company, and Bologna, ‘The team that makes the world tremble’.