“SIN DALL’INIZIO FORZA BOLOGNA”: INITIATIVE FOR NEWBORNS IN THE CITY CONTINUES

The “Sin dall’inizio Forza Bologna” initiative, launched by Bologna FC 1909 in collaboration with the Municipality of Bologna and with the valuable support of Macron and Rossoblù partners Saputo, Selenella and Lavoropiù, continues its mission: to ensure that all babies born in the Municipality of Bologna from January 2025 onwards receive the official Bologna FC 1909 shirt in an “Infant” size.

The distribution points for the shirts, delivered in a special gift box featuring the club’s Rossoblù colours, remain the Sant’Orsola Malpighi Hospital, the Maggiore Hospital and the Municipal Registry Services Department of the Municipality of Bologna (Piazza Maggiore 6). The initiative is aimed at families residing in the Municipality of Bologna.

Between 1 January 2025 and 31 May 2026, more than 2,700 kits have been distributed; the majority directly at the Maggiore and Sant’Orsola hospitals, with the remainder collected from the Municipality’s Registry Services Department.

“We are proud to continue a project that authentically expresses the special relationship between Bologna and its city,”said Bologna FC 1909 CEO Claudio Fenucci. “Sin dall’inizio Forza Bologna is a simple gesture, but one full of meaning: it is our way of welcoming every new boy and girl into the Rossoblù community, whose most important values include belonging, sharing and inclusion. Football has the ability to create bonds that cross generations and to transmit an identity that goes beyond sporting results. A special thank you goes to our partners, whose support and commitment have helped make this project possible.”

“The renewal of Sin dall’inizio Forza Bologna,” said Roberta Li Calzi, Bologna’s Councillor for Sport, “confirms the value of a project that has brought together sport, a sense of belonging and community from the very first days of our children’s lives. This initiative represents much more than simply handing out a shirt: it is a welcome gesture into the wider Bologna community and a way of passing on, from the very beginning, the positive values that sport promotes, such as inclusion, sharing, respect and participation. We are delighted to continue this collaboration with Bologna FC and all the partners who have made the project possible, because we believe that investing in sport means investing in people and in the relationships that make a city stronger. I would like to thank the Municipality offices and the hospitals involved for their valuable cooperation.”