Liu Jo named new Main Sponsor for the 2018-19 campaign

Bologna Fc 1909 and Liu Jo can confirm that they’ve reached an agreement for the 2018-19 season. Liu Jo, who’s a premium fashion brand and have been in partnership with the Rossoblu since 2015-16, has now been named the Rossoblu’s Main Sponsor. This season will see the company from Carpi appear on the official kits of the first team, club staff and the employees working in the hospitality areas during home games at the Stadio Dall’Ara.

Marco Marchi, President of Liu Jo S.p.A, and Giuseppe Nardelli, President of Co.Ca.Ma Srl, licensee for Liu Jo, said: “We’ve sponsored the club for a few seasons now and to become the Main Sponsor is a dream come true. We have a lot of things in common with Bologna, including teamwork, ambition, healthy competition and commitment. Football and fashion both have the ability to evoke strong emotions. This sponsorship deal wants to confirm the strong links that Liu Jo has within its own industry. We can’t wait to see this new Bologna side take to the field in partnership with Liu Jo.”

Rossoblu CEO Claudio Fenucci was also pleased: “We are delighted that this partnership has grown over the past three years and that the company has now decided to become Bologna’s Main Sponsor.”

“We are happy to announce today that Liu Jo will become Bologna’s Main Partner,” said Christoph Winterling, Director of marketing and commerce for Bologna. “We were looking for a partner of excellence and one that had the desire to grow together with us. With Jiu Lo we’ve found the ideal partner and the increase in investments over the past few years demonstrates the success of this collaboration.”

Liu Jo S.p.A.

Created thanks to the brilliant intuition and creativity of Marco Marchi, the Jiu Lo brand was launched in 1995 in Carpi, which is famous for its knitwear. The brand’s creative philosophy was dedicated to the natural beauty of every woman, expressed through style, glamour and individuality. Liu Jo’s revenue was around €338 million in 2017, while they now operate in 50 countries across Europe, Africa and Asia.

For further information head to —> www.liujo.com