Kia become a Premium Partner of Bologna

Bologna Fc 1909 and Kia Motors Company Italia can announce that an agreement has been reached to cooperate in a commercial partnership. Kia have become a premium partner of the Rossoblu for the 2016-17 season and they will provide vehicles to the club’s directors.

“We are very happy to begin this collaboration with a leading company in the automobile sector,” said Bologna’s director for marketing and sales Christoph Winterling. “Kia are not just a sponsor of UEFA and FIFA, but they also sponsor the Montreal Impact who are owned by our chairman Joey Saputo. This will allow us to come up with different projects to benefit our fans and further develop the relationship between the two clubs. Kia’s idea of investing in families and children is perfectly in line with one of our objectives and it makes this a winning partnership for all.”

“The coupling with football is typical for Kia, not just on a global level but also in Italy where we have developed various projects involving young people and families,” said Kia’s Giuseppe Mazzara. “We’ve always supported projects which guarantee synergy between our local sales networks and local footballing bodies. This strategy guarantees perfect integration with the local area, and in the case of Bologna, a boost for our brand on a national level.”