Sunday 16 July 2023 - h 09:04


Honor the Red and the Blue: Bologna FC 1909’s new Home and Away Kits

The red and the blue flow through the veins of everyone who supports Bologna FC 1909 and feels part of its history. New jerseys characterise every season, and this jersey has always been a part of the lives of our supporters. And it’ll be no different for the Rossoblù’s Home and Away kits for 2023/24.

Our two new shirts, which, this year, bear the logo of our new main partner Saputo, represent tradition but also stylish innovation. The world of fashion is the inspiration for this year’s design – continuing from our kits in 22/23 – that sees the BFC badge printed in a diagonal pattern all over the jersey. The Club and its technical sponsor are, furthermore, reaffirming their commitment to the environment and sustainability; our match kits will be produced using Eco Fabric, which is 100% made of recycled plastic.

Our new Home jersey features a blue polo collar and a V-neck. The jersey has four vertical alternating red and blue stripes, upon which tonal graphics of the Bologna FC badge are embossed. The sleeves are blue with red trim, while the inside collar features the slogan “LO SQUADRONE CHE TREMARE IL MONDO FA” (The team that makes the world tremble), as well as the Macron logo and the words ‘Designed in Bologna’, which certifies that each piece was conceived, designed and developed at our technical sponsor’s headquarters in the city. The Club’s core claim, ‘WE ARE ONE’, is printed on the back of the neck. The Bologna FC 1909 club crest is printed in silicone on the upper left of the jersey, and the Macron Hero logo on the right in white. The shorts are white, with a red diagonal band on the front right thigh that turns blue on the back left thigh. The socks feature the word BOLOGNA in red, the same colour as the V across the calf.

The Away jersey is white with a polo collar. The embossed logo pattern can be seen on the sleeves, which have red trim on the right and blue on the left, as well as on the back of the neck. The away jersey features a diagonal red and blue band with a thin white stripe across the front, starting from the left shoulder and extending down to the bottom of the jersey. The inside of the collar is the same as the Home jersey and the ‘WE ARE ONE’ slogan is also printed on the back of the neck. The Bologna FC 1909 club crest is centrally placed so as not to interfere with the diagonal band and the Macron Hero is printed on the right in blue. The shorts are blue with a diagonal red band over the thigh both on the front and back. The socks are white with blue trim at the top and BOLOGNA printed in blue, while the V on the calf is red.

The two new 2023/24 kits have a Body Fit wearability. The fabric used to produce the jersey is Eco-Fabric, specifically EcoSirenoLight, and Eco micromesh panels make the shirts lighter and more breathable. The new kits are available for pre-order from today at and, and will soon be available at Bologna FC 1909’s Official Stores and the Macron Sports Hubs.


Pre-sales only for Season Ticket holders«We are one» cardholderscitizens of Bologna. Regular sales will begin on .