Friendlies on Facebook: Success in numbers

One of the great new aspects of #BfcCastelrotto2017 was the the live streaming on Facebook of our four friendlies that were played in South Tyrol. A huge online audience accompanied us for each game and we can certainly now deem this a success following the final match yesterday.

In full, the streaming reached an average of 180,000 users, adding up to around 30,000 views per match. On average, 1700 people watched each stream in full, while there was a peak of 1868 users all at the same time during Bologna vs. Sudtirol on Saturday 22nd.

The audience was mainly from Emilia Romagna (more than 70 percent) and male (85 percent), whilst the most represented age bracket was between 45 and 55 year, which is an interesting trend that demonstrates how social media is no longer exclusively for the younger generations.

In total, there were more than 30,000 people that interacted with the links, while more than 720 video shares led to more than 24,000 likes, of which 1400 were done on shared posts. The comments amounted to more than 7,000, of which 220 were on video shares.

Thank you to all of our fans that followed the matches and also to those who have since expressed their appreciation.