Departing together: Bologna and BFGoodrich join forces

Bologna Fc 1909 and BFGoodrich, a leader in the production of high-performance tyres, are delighted to announce a partnership agreement for the 2021/22 season. From today, BFGoodrich has the title of Premium Partner and Official Supplier of Bologna. BFGoodrich will travel with the Rossoblù throughout the season, supplying the tyres for the new coach that the team will travel in during the campaign.

Founded by Benjamin Franklin Goodrich in Ohio, the United States, in 1870, BFGoodrich has, throughout its 151-year history, remained committed to implementing cutting-edge technology in all of its tyres, which can be found on the road, in off-road settings and vehicles in the aviation industry.

BFCGoodrich’s many achievements extend to sporting successes too, from equipping the first vehicle to cross the United States in 1903 to being on the winning side in the World Rally Championship (WRC) for five consecutive years between 2006 and 2011. Furthermore, the Space Shuttle Columbia was fitted with BFGoodrich tires in 1981.

“We’re very pleased to be able to announce another agreement with a goal and prestigious brand in BFGoodrich, said Christoph Winterling, director of marketing and sales at Bologna. “The brand’s success and its great history match our past, and, together, we want to emerge victorious from new challenges. Underlying the synergy between Bologna and BFCGoodrich are common values such as determination and the desire to never back down.”

“We’re delighted to be at the side of this glorious club in the capacity of Premium Partner and Official Supplier. BFGoodrich and Bologna F.C. both have illustrious histories made up of successes, passion and legendary feats,” said Cristiano Zappalà, Operational Marketing Manager at BFGoodrich Italia. “Prestigious sporting triumphs unite us and testify to the constant search for the best performance on all terrains and in all seasons.”