Bologna’s fourth shirt designed by Elisabetta Franchi in collaboration with Macron
Bologna FC 1909 has chosen the break in the league to present this season’s fourth match shirt designed by Macron in collaboration with Elisabetta Franchi, the Bologna designer and founder of the eponymous fashion brand, one of the most celebrated on the Italian and international scene.
Style, design, technical and Eco-Fabric materials, attention to detail and an elegant pink, Elisabetta Franchi’s brand colour, are the components of the fourth jersey that we will see Bologna wear exclusively against Atalanta on Monday 9 January, their first home game of 2023. The pink jerseys worn on the pitch on this occasion will then be auctioned on the MatchWornShirt.com platform, and the proceeds will be donated to the Fondazione Elisabetta Franchi Onlus, which works to defend the rights of animals.
The technical characteristics (fabrics, fit, design, technicality) are based on the Home and Away 22-23 models, but with details that make this fourth shirt unique, starting with the pink colour that characterises the whole garment. The only exception is the polo collar with two buttons and a knitted sail. The neck is personalised and dedicated to the collaboration with Elisabetta Franchi, whose logo, together with the Macron Hero, is featured in red on a blue background. Both logos, in silicone material, are also present one below the other on the right side of the chest, while on the left we find the Bologna coat of arms. Finally, on the back of the neck “WE ARE ONE” features in blue, the club’s unique motto. The shirt will be matched with blue shorts with red and blue stripes on the bottom leg and blue socks with red stripes.
The material used is Eco-Fabric, specifically EcoSirenaLight, made entirely from 100% recycled PET yarn. It confirms the club’s and technical sponsor’s commitment to the environment and sustainability. The presence of the Eco micromesh panel on the back also makes the garment lighter and more breathable.
Fashion and sport are confirmed as being increasingly complementary, and the creative collaboration between two prestigious brands such as Macron and Elisabetta Franchi has produced a technical garment with an innovative style and a strong reference to the fashion world.
Bologna’s fourth jersey, as well as the entire clothing and merchandising line of the red and blue club, is on sale in the online stores Macron.com and Bolognafcstore.com and at the Official Stores of Bologna FC 1909 and the Macron Sports Hubs in the city.