Algida becomes Bologna’s new Official Ice Cream Partner
Bologna FC 1909 is delighted to announce a new partnership with Algida, which becomes the Club’s Official Ice Cream Partner for the 2025/26 season.
The collaboration brings together two brands united by their ability to create memorable experiences and build a genuine connection with their audiences. Algida, long a symbol of the Italian summer, now joins the Bologna FC 1909 universe, bringing with it a legacy of tradition, creativity, and continuous innovation.
Founded in 1947, Algida is a cultural icon that has united generations through ice creams that have become part of Italy’s collective imagination. Its history blends entrepreneurship and tradition, transforming ice cream into a meaningful experience capable of forging lasting relationships and shared memories. Over the decades, the brand has maintained a coherent and instantly recognisable voice, constantly renewing itself without ever losing its identity.
“Algida ice creams are iconic: they represent a cross-generational emotional heritage. A connecting thread that unites parents and children, built on the strength of a brand and its most beloved products, which, unfazed by time or trends, remain true to themselves. In an ever-changing landscape, these ice creams embody the value of emotional continuity, evoking memories and creating new moments to share,” said Stefania Mauri, Marketing Director of Algida Italia.
This vision aligns perfectly with the development path Bologna FC 1909 has pursued in recent years, aimed at expanding and diversifying its audience, with growing attention to younger generations. With this in mind, the Club has promoted and cemented a series of family-focused initiatives, helping to make matchday experiences more accessible, engaging, and inclusive for all.
“Bologna FC 1909’s ongoing commitment to families and younger fans, expressed through numerous activities designed to bring people together around football, is a defining feature of our journey,” said Christoph Winterling, Chief Revenue Officer of Bologna FC 1909. “It’s an approach that Algida immediately recognised and embraced, as families are also at the heart of their brand. This partnership stems from a shared vision: to create authentic experiences that bring generations together and leave a lasting, positive memory.”