Bologna Renault dealerships and Renault Italia named club’s new Premium Partner

With both Renault Draghetti and the Reno Motor Company, Renault Italia have some strong links within the city of Bologna and they’ve now been selected to be the club’s new Premium Partner for the 2017-18 season, the latest company to join the Rossoblu’s squad of partners.

The Renault dealership in Bologna have made 15 cars available to the club, consisting of both passenger and commercial cars. These will be accessible for the club’s directors and Rossoblu personnel, including players from the youth sector. From the New Captur and Espace, to the Trafic Passenger and the Master, the range of Renault vehicles which will be used by Bologna have been chosen to satisfy the passengers in terms of comfort, connectivity and technology.

The Renault fleet was unveiled at Castelrotto on Sunday, where the squad are currently training in pre-season. The delivery was presented by two Renault dealers, Emidio Draghetti and Luciano Benfenati, and also Rossoblu coach Roberto Donadoni.

Following this latest sponsorship deal, the two dealers reaffirmed their presence in Bologna, highlighting their links to the city:

“This path of sponsorship represents an important goal for our company, also demonstrating the synergy between Draghetti, Renault and Bologna. This grants us great satisfaction from both a commercial and sporting perspective. I am certain that the love for our city will bring great results,” said Emidio Draghetti, owner of the Draghetti dealership.
“We believe that the values of a historic and prestigious club like Bologna are much similar to ours. We maintain and develop a sense of unity based on a united workforce, disseminating skills and supporting each other,” said Owner of the Reno Motor Company dealership, Luciano Benfenati.

Christoph Winterling, Director of Marketing and Commerce for Bologna stated that: “To confirm this deal with Renault, one of the market leaders in the automobile industry, represents an important step for Bologna in terms of growth. Renault’s choice to invest in Bologna demonstrates the credibility and market appeal that this club has.”