Wednesday 25 May 2022 - h 10:59


Cazoo announced as the club’s new Main Partner

Bologna FC 1909 and Cazoo ( have signed a multi-year contract that will see Europe’s leading online second-hand car dealership become the main partner and new jersey sponsor of Bologna FC 1909.

From the start of next season, Cazoo will be the club’s front of shirt sponsor and will be able to be seen on the matchday shirts of not only the men’s and women’s first team but also the Primavera and all youth sides. Alongside this, the new sponsor will be subject to stadium visibility and a presence on our website and all the club’s official social media profiles.

This partnership is part of a much larger Cazoo launch campaign in Italy, coming this summer. This agreement is the first sports partnership for Cazoo in Italy and joins many more important Cazoo sports partnerships in the UK and Europe.

Cazoo was founded back in 2018 by British entrepreneur Alex Chesterman and has already sold over 70,000 cars in the UK since then.
Cazoo entered the European market back in December 2021, promoting the brand first in France and Germany, then in Spain, and now has its sights set on the Italian market.
In recent years, Cazoo has established itself as one of the fastest-growing companies across Europe; a leader in buying and selling cars online in the UK and Europe.

Alex Chesterman, Founder and CEO of Cazoo, said: “We are delighted with this collaboration agreement with Bologna Fc 1909. Like us, they are a very ambitious organisation, driven by results both on and off the pitch, with an important and passionate following in Italy. We can’t wait to start work with the club and the people of Bologna, offering the best car buying experience to fans and fellow customers across Italy”.

This is the declaration of Claudio Fenucci, Chief Executive Officer of Bologna Fc 1909: “We are very proud that a company like Cazoo, a rapidly growing body in their industry, has chosen Bologna to become their first sports partnership in Italy, recognising the club to be an adequate corporate image as they share with us their ambitious, long-term sports project”.

Christoph Winterling, Commercial and Marketing Director of Bologna Fc 1909, said: “We are extremely happy to jump into this partnership and are honoured to be the first club in Italy with which Cazoo has decided to collaborate. Playing a huge part in their strategy to enter the European market is a proud moment for the club, and this demonstrates the trust and esteem that a brand as significant as Cazoo has towards our club. Together we will develop different activities for our fanbase and the people of Bologna as we strive to make this a unique partnership”.


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